Rebranded and restructured newsletter; wrote and designed all weekly emails in ActiveCampaign.

Increased subscribers 67% and attained open and click-through rates of 32% and 5.5%, respectively.

Created end-to-end marketing funnel for new product; crafted all copy and design for landing pages and optimized on-page SEO.

https://www.betterwealth.com/xray

Developed full library of educational content covering personal finance topics such as cash flow efficiency, life insurance, tax, homebuying, debt elimination, and income protection; managed all design and copy.

Achieved 20% conversion rate.

Collaborated with CEO to outline BetterWealth's process roadmap; created all graphics and copy.